Taiwan Data

Despite how much the way we communicate and gather information has changed over the past 20 years, there is one thing that is still going strong and that is email. Today, we are sending over 100 billion emails daily. It is still considered the “go-to” form of business communication. And oddly enough ...

n my last post, I referred to the Priority Action Matrix (AP Matrix) as a solution to figure out which of your tasks have value and which don’t. The AP Matrix also considers the level of effort required by each value action, so moving forward you can filter future tasks into each quadrant ...

Sitting with my programmer a week ago, trying to brainstorm some ideas for our email marketing pop-up for my personal blog, I discovered a paralyzing little fact. Even though I'm a professional writer and marketing manager, I was a bit at a loss as to how to improve the copywriting for our email ...

There are times when you’re sitting at the computer trying to come up with ideas for your weekly newsletter campaign. At that time, it would be great to have a couple of colleagues to brainstorm with. Chances are, there won’t be anyone from your marketing team by your side – but this post will ...

The data protection law formulated by the European Commission in 1998 prohibits the transfer of personal data of European citizens to other countries that do not comply with privacy protection standards. To comply with this directive, the US Department of Commerce and the European Union developed ...

On any given day, I find myself working on at least three different projects from my home office, and I'm also often working remotely. Cleaning up your workspace takes on a whole new meaning for me. Recently, I've heard about The Life-Changing Magic of Tidying Up, a book that takes Japanese ...

Without a doubt, the saddest feeling on Earth is seeing a notification that someone has unsubscribed from your email subscription list. Before I started personalizing email campaigns, this happened to me almost every email campaign.

The first step is to understand the obvious. The obvious is that ...

n this new technological era when we talk about digital and traditional marketing we know that content is a key component to drive the results that help us achieve our goals. In terms of tactics, we know that email marketing has a return on investment of $40 USD for every $1 USD invested and that ...

Transparent is what the new way of doing marketing is called, although it may not be so new. Companies have swapped “bricks” for “glass,” which creates transparency of everything that happens and is done within the company. In the digital space, there is another type of wall that has been breaking ...

Whether you're running the email marketing front for a company, building a team, or looking to hire a specialist, there are some specific skills that every email marketing specialist should have. That's why we're here to help you figure out what that list is and how to go about acquiring those ...