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There are several reasons why a CEO might decide to take on the role of CGO:

Passion for growth: Some CEOs have a strong inclination for growth and want to spend more time driving the company's expansion.
Complementary strengths: If the CEO possesses exceptional skills in growth-related areas, such ...

This system implies a substantial change in the way we interact with customers, incorporating tools and processes that largely replace the traditional visit, call or event.

Less face-to-face and more personal.
From now on, the different points of contact with clients must be systematized, taking ...

If we successfully carry out this process using the Sales Consultant METHODOLOGY , we can become true Trusted Advisors to our Client, Business Partners. A very different change in positioning compared to that of a “simple” supplier or provider of products.

It is not easy, you have to learn ...

Porter's 5 Forces is a model created by Michael Porter, an American professor at Harvard Business School, in 1979. It is one of the best-known tools and models for analyzing the sector to assess its long-term value.

In this article we will talk more about this model and how to apply it correctly ...

The subscription business model allows us to evolve from one-time or transactional purchase customers, which we usually know as subscribers, periodical customers, and those who buy products and services in general. There is no doubt that technology has helped us, allowed us, and is also enabling ...

Once we have clarified the difference between objection and excuse, we must know the types of clients. After all, it is their role as a buyer that we are going to meet.

Classifying the customer's style will help us to get closer to them, to understand their profile and thus adapt to their interests ...

As its name suggests, a CRM for Sales focuses exclusively on sales processes and helping the department increase revenue from current, lost and potential customers.

Main benefits of a Sales CRM
Secure Storage – Sales professionals can store information about customers, opportunities, activities ...

Capturing potential customers is the goal of any business, whether physical or digital. However, we often ask ourselves the following question: how do I learn to sell my products and services to my target audience? Well, the key factor in selling is establishing a connection of trust and closeness ...

How to create effective sales: access the Sales Methodology
The success of sales methodology for business
Building an effective sales process based on sales methodology will give you the opportunity to consolidate a well-defined strategy to sell more and better.

As we have been saying in all the ...

The reasons why a person starts a business are very diverse and disparate. However, we can summarize them in these 5 main MOTIVATIONS that always respond to a need and/or opportunity and that define the skills of an entrepreneur:

Alternative unemployment [need] . Let us not forget that young people ...