Taiwan Data

6. Videos.for business. No longer do companies have to produce $50,000+ commercials/videos to get eyeballs. They also don’t have to spend that much money to produce a valuable piece of video content. You can shoot a video in 10 minutes, slice it up using some very easy to use tools out there, and ...

So, yes, we had some predictions around content creation and blogging for 2012. I’ll have to admit though, these weren’t much of a stretch in terms of predicting the future. We all know that focusing on content for SEO, and online brand visibility, has been blowing up. Knowing that, we made some not ...

We’re seeing this already, but he certainly drives the point home, at least with regard to Google+. I think in the future you’ll see more social integration across other platforms as well, so keep your social activity active and relevant.

One of the themes Andrew drives home in his interview, and ...

5. Add local images and testimonials on each location based landing page that we create. Include an image of the office, the staff, and the work environment. Use location based keywords in the alt attributes for each image. Include testimonials that are from customers that are specific to that ...

blogging. You’re starting the dialogue (trade show speaker/smart blog post) and then carrying the conversation over to include a larger audience set (networking sessions/social media channels). I don’t know about you, but when I see someone speak at a trade show or event, they usually have a pretty ...

Developing interesting, engaging content that can help users make decisions is still paramount to successful search ranking. But the emphasis is still – and should always be – writing for the user and not the search engine. Don’t follow any formula for keyword density, just use them as you would in ...

Sitelinks are additional links that Google will display below your ad, increasing your chances of getting a click, increasing the amount of real estate your brand takes up on the page, and ultimately increases your chances of gaining a conversion. As you can see in the example below, Nike has 4 ...

The Penguin theory was quickly ruled out when Gary Illyes at Google responded to a question on Twitter saying “it’s not too late.”

So what does this mean? These updates may serve as a warning or a wake-up call for businesses to make sure their website is up to snuff before the next round hits ...

Choose burning topics your audience is interested in reading. By discovering your buyer’s persona, you can create a list of commonly asked questions or daily frustrations your audience experience. Make your content ‘binge-worthy’!

Look around for topics that are most shared or linked to and put ...

We test everything, or as much as we can/have time for. Everything doesn’t work, but as we test we find what does, and what, doesn’t. One thing we do is bid on different match types with scaled max CPC bids.

Say we bid on the word “nike basketball shoes”. In our cascading bids for different match ...