Taiwan Data

A Nielsen study of 4,000 consumers analyses the keys to brand success and their challenges for the future. Leadership and Innovation continue to be key to a successful brand even in times of crisis. Brand Heritage, Convenience and Tradition differentiate consumers' favourite brands. In the current ...

Masterclass in Social Media Marketing taught by Carlos Víctor Costa. (International Marketing and Communications Teacher).

It deals primarily with the case of the Domino's Pizza crisis. It analyses the company's response and provides a model for crisis management and online reputation.


THE DOMINO ...

In the first part of the study that we will soon publish in full from LiteBI , we had established the convenience of an alliance between Finance and IT, as necessary collaborators and drivers of business objectives. In the next paragraphs we will analyze how Business Intelligence tools come into ...

“All citizens have the duty to protect and the right to enjoy the rich and extensive natural heritage.”

Josep Puxeu, Secretary of State for Rural Environment and Water. President of the Biodiversity Foundation .

In this International Year of Biodiversity, many governmental and private ...

The world of marketing has changed rapidly. The arrival of the Internet and, subsequently, the explosion of social networks, closely followed by the mobile web, have brought about structural changes in everything related to the launch of new products.

There are two ways to implement a new web ...

Research in the medical sector is a fundamental element that is becoming increasingly complex and expensive. In addition, the expiration of patent rights and R&D costs represent an additional handicap for companies in the Life Sciences sector (suppliers of biotechnology, pharmaceutical laboratories ...

Cloud Remote Control Technologies(Cloud RCT©), a global IT company specialising in advanced services for the professional aesthetics sector, today announces the availability ofCloud Remote Control Expert(Cloud RCE©), the first remote control solution via the Internet for hair removal, laser or IPL ...

Just a few weeks ago, Microsoft introduced Office 365 , an application that puts its popular software in the cloud and will be sold in forty countries. We have been talking about Cloud Computing for almost five years . A new paradigm in information technology, for some, but not new. Most of us have ...

The international exhibition for students and educational offerings 'Aula 2012', organised by Ifema, will host this year the 2nd National Congress on Educational Marketing 'Eduketing', according to a statement from Feria de Madrid.

'Eduketing' will bring together professionals from the educational ...

We all know Pavlov's theories, which can, by extension, explain why some products sometimes evoke certain emotions and feelings in us. Marketing, although many wrongly think that it tries to control consumer behavior, works on the relationships between the consumer and the brands that want to reach ...