– Remailing non-openers: if we have sent an email marketing campaign and we know which members of the list did not open the email, it makes sense to think about communicating with them again. The point is that we know that they did not open the email, but why did they not do so? The reasons may hotmail email list be varied: lack of time when they saw the email in their inbox, lack of interest in the message conveyed in the subject, or simply that we did not manage to capture their attention sufficiently. In these cases, since we know that the subject of the first sending did not encourage some users to open the email, it is worth changing it and making it more action-oriented.
– Remailing on openers and non-clickers: the reasons why a user may not have interacted with the calls to action of an email after having opened it may be different: maybe at that moment they did not find the presentation of the content interesting, or due to lack of time they decided to close the email and access the content directly on the website, or the images did not load, among others. What we must keep in mind is that the user showed enough interest in our brand or in the subject to open the email.
In these cases, a remailing action that gives good results consists of resending the email again, reinforcing the calls to action, both in the subject and in the body of the email. Imperative sentences that transmit a sense of urgency will be very useful in these cases. We must also consider that since the user has already opened the email, both the subject and the body of the message must seem new in the remailing.
– Remailing on non-buyer clickers:When the purpose of an email campaign is to achieve sales, it makes sense to retrieve information from those users who opened and clicked on the message but did not buy and send them another email. These are users who have shown interest in the product/service presented in the message, but for various reasons have not bought after clicking. Perhaps the user decided to expand their search for information or compare prices on other sites. The reasons may be multiple, however, they did show a certain inclination to buy the product. Thus, the remail campaign should incorporate a strong sense of urgency in both the subject and the body of the message. Another valid option to take advantage of these situations is to put the emphasis on the offer itself through copy rather than images, since these can induce the user to want to obtain more information about that product or related products.
