According to a survey conducted by HostGator, 58% of businesses invested in an online presence to survive. Furthermore, 64% noticed an increase in sales with digitalization.
And how to make your e-commerce stand out?
With the reopening of physical stores, it is common to have doubts about what to do with digital infrastructure and how to make your e-commerce stand out. The solution is simple: with phygital strategies. After all, the tactic consists of promoting the integration office 365 email list of physical and digital channels to ensure even better experiences for consumers.
Did you like the idea and want to know how to keep e-commerce sales high even after physical stores reopen? Read our article, which we have prepared a complete article on the subject. Check it out!
How does the reopening of physical stores impact e-commerce?
The expectation is that Brazilian e-commerce will continue to grow even after the reopening of physical stores. At least that is what the MCC-ENET forecast indicates , according to the marker, e-commerce should grow 56% by 2024.
The reason for the increase is simple: consumers liked the convenience of online shopping and intend to maintain the habit. According to data from the Brazilian Society of Retail and Consumption (SBVC), customers have changed their behavior and 70% of those interviewed said they will buy even more online than they did before the pandemic.
On the other hand, we cannot deny that the resumption of in-person sales has slowed down online sales. Thus, according to the report prepared by Conversion , in February 2022, for example, e-commerce shrank 14% compared to January. However, in March, the sector resumed growth with an 11.3% increase in sales.
Worth reading: E-commerce guide — everything about e-commerce and tips .
How to deal with the resumption of in-person sales?
As the saying goes, “If you can’t beat your enemy, join him.” Physical stores are not the enemy of e-commerce. In fact, combining in-person and online experiences is a great way to keep sales high.
Imagine a local clothing store that opened an e-commerce site in the middle of the pandemic to survive. With the resumption of in-person activities, it doesn't make sense to throw away all the investment made in digital, do you agree?
In this context, the ideal is to integrate operations to profit from all sides. This is where the phygital strategy comes in — the perfect union between physical and digital environments. And there are several advantages to providing hybrid experiences, such as:
collection of online and offline behavioral data;
identification of consumption trends;
improvement in customer relationships and experience;
assistance in the purchasing decision process;
growth of the customer base.
How to integrate online and offline strategies? Check out 7 practical tips!
If you've made it this far, you've already realized that promoting the integration of online and offline channels can further increase your company's revenue, right?
But look: the union needs to be total to provide good experiences to the consumer, okay? Next, we will give you some tips for making this integration. Check it out!
1. Know your customer
It is important for you to know that online shopping is not just a preference for young people. According to studies conducted by the Compre&Confie Movement in partnership with Neotrust, the average age of an e-commerce consumer is 37 years old. Check out the percentage of purchases that each age group represents:
