For example, a B2B SaaS company might work with a leading tech entrepreneur or cayman islands email list 26689 contact leads philanthropist. An outbound sales company might partner with a popular sales leader, like the classic Zig Ziglar. Adjust your collaboration strategy to attract your ideal leads. That might mean hosting a webinar, asking them to interview on your podcast, or creating a collaborative piece of content. 11. Use chatbots to answer questions and qualify leads This is one of the most resource and cost-effective B2B lead generation tactics because it's all automation. Customers want their questions answered immediately, but you have to sleep sometime! Adding a well-trained chatbot to your website makes it easy to answer questions and even qualify leads any time of the day or night.

Your chatbot can share resources and answer frequently asked questions. Or, you can ask leads questions about their industry, needs, and pain points, then pass that information on to your salespeople who can reach out. It's useful for companies—and great for users, too. Hubspot uses this strategy by adding an unobtrusive chatbot to their website: Hubspot chatbot used for lead generation for technology companiesVisitors can chat with an expert, start using their free tools, or take training—all at the click of a button. What is the best way for software companies to get leads? At this point, we've mostly covered strategies you can leverage to get more quality leads for your technology company.