Even if someone subscribed to your email list with enthusiasm, they may forget they signed up at all if you don’t reach out consistently. After a few months of not hearing from you, your next email campaign can leave them wondering who you are and why you’re contacting them.
You can avoid this awkward situation by:
Sending a Welcome email as soon as you’ve added a new recipient to usa business email list your list
Following up with subsequent emails on a consistent schedule going forward
By keeping in touch, you’ll always be fresh in your recipients’ minds. You’ll also get them used to hearing from you on a regular basis.
#6 Employ Strategic Segmentation
As your email list grows, it may become harder to pinpoint what your audience wants from your email relationship. Not all of your recipients will desire the same type of content or frequency of communication.
By segmenting your email list into thoughtful sub-groups, you can deliver tailored content that’s more likely to please your growing audience. In turn, you’ll reduce the chances of getting thrown in the spam folder or having people unsubscribe.
You can segment your audience by:
Engagement level
Demographics
Interests
Position in your sales funnel
Design your sequences and broadcasts with the needs of these different audiences in mind.
#7 Let Recipients Control Their Email Preferences
Even if a subscriber has signed up for your email list, they may later decide that they’re not interested in every type of email you send.
Rather than leaving them no choice but to unsubscribe entirely, you can give them the option to customize the type of emails they receive from you. For example, you can let them pick and choose from the following types of emails:
Announcements
Promotions
Tutorials
Offers
Events
Newsletters
Etc.
