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It is common for retailers to opt for remarketing through social media or paid ads. However, using email marketing for this purpose brings advantages that go beyond reducing costs. With users' emails in hand, you can re-impact customers who have already purchased from your store and use your contact list to also segment your base on social media (lookalike).
Content
Why is email marketing remarketing cheaper?
Google Ads
Facebook Ads
Email marketing
How to do remarketing in email marketing
Set up a remarketing list
Create your email marketing campaign
Segment your remarketing list
Offer incentives
Schedule your shots
Create landing pages
Track your results
Why use email marketing
Why is email marketing remarketing cheaper?
There are three channels available for remarketing: Google Ads (display network and search network), Facebook Ads, and email marketing. However, when it canadian biotechnology email list comes to ads, the cost of remarketing can actually increase over time.
This means that you may pay X per click today, but you will need to pay X+Y next month to get the same results. Let's take a look at some current advertising costs. Check them out below:
Google Ads
To re-display ads to your target audience through Google Ads, cost-per-click (CPC) values range, on average, from R$0.75 to R$3.50 .
Facebook Ads
The average cost to advertise on Facebook Ads is currently between R$2 and R$12 per week.
Email marketing
By asking for the customer's contact details in exchange for some benefit – such as a discount on the first purchase, tips on how to use a product, special gifts – or from the newsletter registration base, it is possible to reduce remarketing costs , using the information to launch campaigns and make the customer go through the entire purchasing journey until reaching conversion.
How to do remarketing in email marketing
With the help of email marketing, reducing remarketing costs becomes an effective and cheaper way to reach your potential customers. Here’s how you can do it:
Set up a remarketing list
First, you need to set up your remarketing list. This can be done by analyzing the history of visits to your website and the purchase history of customers who have previously purchased products or services from your online store. Then, you can use this list to send targeted emails to these visitors or inactive customers.
Create your email marketing campaign
Next, you’ll need to create a specific email marketing campaign for your remarketing efforts. This should include subject lines , preheaders, and content designed to re-engage potential customers and encourage them to convert.
>> Learn how to create email pieces that convert
Segment your remarketing list
It’s important to segment your remarketing list into different groups based on how engaged they are with your brand. For example, as we’ve discussed, you could have one group for people who have already purchased and are potential repeat customers, and another group for website visitors who have expressed interest in a product or service but haven’t completed a purchase. This allows you to send more targeted and personalized emails.
Offer incentives
Remarketing through email marketing also involves encouraging potential customers to make a purchase by offering incentives that lead to conversion. This can include rich content, discounts, free shipping, and promotions.
Schedule your shots
With a marketing automation tool, sending your emails can be done more easily and conveniently with scheduling and automation. In this step, you need to define the days and times of sending, as well as the time interval between each sending.
>> Understand if there is a better day and time for sending messages and learn how to schedule your deliveries
Create landing pages
If you want to win back an inactive customer or attract the interest of a lead to conversion, your campaign can direct the contact to a landing page where they will provide relevant data about their habits, helping you understand your consumer profile. Remember that this page needs to have a good structure, design and a clear and attractive offer.
Track your results
Finally, it’s important to track the results of your remarketing efforts so you can understand what’s working and what’s not. Use tools like Google Analytics to analyze metrics like open and click-through rates, and make adjustments to your campaigns as needed.
By following these tips, you can reduce remarketing costs while using email marketing effectively to re-engage potential customers and boost your sales.
