Alt text shows up when images and videos don’t load. All SEO-savvy marketers understand the importance of alt text. However, alt text takes on an even greater significance when it comes to email accessibility. That’s because it’s the text that will be read out loud when subscribers read your email with an assistive device.
Make sure your alt text gives people all of the details they need to understand your uk business email list email properly if they listen to it with an assistive device.
Leave alt text blank for images that are sufficiently described by their caption to avoid repetitiveness.
Leave alt text blank for images that are solely in the email for decorative purposes.
Note: If you leave alt text blank for an image, don’t delete the alt attribute (alt-“ ”). Otherwise, screen readers will read the image name instead, which may confuse your listeners.
#6 Use a Logical Reading Structure
People who listen to emails with assistive devices can’t visually jump around your email like someone who reads it themselves. For this reason, you should organize your content in a logical order and use descriptive headers when appropriate.
#7 Use Large CTA Buttons
The goal of most email campaigns is to get readers to click on your CTA button. To increase the chances of this happening, it’s in your best interest to make your CTA button large and easy to click.
Tiny CTA buttons can be frustrating for people with motor control issues. They’re also harder to click for people who use eye trackers to move their cursors.
