According to the study, email marketing generated 17.8% of total sales during Black Friday 2016. In itself, email marketing only managed to stay in that position thanks to direct traffic and search engine ads, which remained in the top positions according to the survey sample.
Income is assured, even with the millennial audience
At the end of the day, what we want is revenue, and email marketing proves to be an excellent tool for that. Other 2016 reports, generated by brands such as pharmacies email list Econsultancy and Adestra , reveal that 73% of marketing professionals rate email as “excellent” or “good” when it comes to generating ROI.
In fact, the same study highlights that the companies surveyed invested at least 20% of their marketing budgets in mailing.
Email is becoming more mobile every day
International companies such as Deloitte ( through an article generated in Mediapost ) highlighted that in 2016, 75% of smartphone users also used email on their mobile.
A perfect target for email marketing generators. And of course, with the option of email “ in the palm of our hands ”, it is easy to decide which medium and service to use, thus reducing the average time that could be spent browsing social networks.
Lead generation and email marketing techniques
Success guaranteed for email marketing in Spain
Finally, we share with you that in 2016, a study by Experian Marketing Services, entitled “ Email Marketing Benchmark 2016 ”, revealed some important findings that highlight the exceptional performance of email marketing within the Iberian country.
First of all, and perhaps most notably, the unsubscribe rate for mailing is very low : it is limited to just 0.04%. This is why mailing is perhaps one of the techniques that offers the best prospects for Spanish marketers.
If we go deeper into the study, we will also find that Spain is registered, among the comparisons, as the country with the lowest number of bounced emails. For example, in the European context, the Spanish rate of bounced emails is 1.92%, compared to 2.29% in Germany and 3.36% in France.
