We’ve said it once and we’ll say it again — defining and understanding your buyer personas

[Shakhawat]

We’ve said it once and we’ll say it again — defining and understanding your buyer personas is what makes effective lead nurturing possible. Before you start to determine performance goals and test marketing strategies, you first need to know who your buyers are. Different buyer personas may require different nurturing strategies, so ensure you’ve got a strong sense of each unique audience before you refine the rest of your lead nurturing strategy.

When in doubt, whiteboard it out
They say a picture is worth a thousand words, and that list of canada cell phone numbers certainly rings true when it comes to whiteboard ideation. It may seem archaic in today’s digital world, but whiteboards are a great way to turn lead nurture ideas into action. Working collaboratively with sales and marketing personnel, use a whiteboard to map out the ideal customer journey. Include key moments in the awareness, consideration, and decision stages for each buyer persona, and see how those moments interconnect with one another. If your teams are spread out across the country, you can opt for a virtual whiteboard that replicates the in-person experience.

Determine Clear Goals
Once you’ve gotten to know your buyers and have a clear sense of how to move them through the sales funnel, it’s time to start determining lead nurture goals. The KPIs you use to determine the performance of your lead nurture program will play a major role in your ability to optimize tactics and strategies over time. Whether you want the focus to be on high conversion and clickthrough rates or are more concerned with customer lifetime value, determine clear goals and communicate them to all relevant parties.