Let's take a step back…
How does an Initial Coin Offering (ICO) work?
ICO is an innovative form of financing based on the issuance of digital currencies. Nowadays - and with an increasingly rapid pace - it is becoming the optimal solution for all those startups that want to launch a new cryptocurrency or more generally a project linked to the blockchain.
Halfway between an IPO (Initial Public Offering) and online Crowdfunding , startups that decide to finance themselves with an ICO will first have to issue virtual currencies, while those who decide to australia telegram phone number list the project - and therefore invest - can do so by purchasing tokens . The more successful the project promoted by the startup is, the more the value of the tokens will increase, which can then be exchanged for other currencies, not just virtual ones.
The ICO phenomenon is multiplying rapidly, especially in countries that have had the foresight to carefully regulate cryptocurrencies, such as Switzerland, Japan and the Cayman Islands.
Investors' interest is increasingly moving towards the world of cryptocurrencies and ICOs, but we must be able to distinguish the so-called golden goose - i.e. projects of real value - from wild speculation.
According to FINLANTERN CH, 47% of investors would positively evaluate the idea of investing money in an ICO, as long as the startup or company behind it is well-known and has an excellent reputation.
How to promote your ICO
Why is it essential to promote your ICO?
It is therefore clear that, to be successful with an Initial Coin Offering, a real digital marketing and PR plan is needed aimed at:
Reach in a timely manner both the institutional target (banks, asset management companies, asset managers, investment funds, hedge funds, etc.) and individuals with high investment potential.
Explain with extreme clarity the methods of purchase, the use of funds (which impacts the regulations that apply), the methods of exit and liquidation of the instrument.
Convincing that the initial offering is solid both in terms of technology (blockchain used), company history, people history, revaluation potential and promises to the market.
Bitcoins are generating great interest in the media, people and institutions, contributing to the spread of the growing desire to ride the cryptocurrency wave . However , the operational methods of purchasing these digital coins remain unknown to most, as this is still a young field and characterized by a rigid entry selection due to the highly technical subject. For a startup, it therefore becomes a conditio sine qua non to have to explain well and in time how to join the ICO, where to hold the cryptocurrency and how to sell it. The best channel to distribute this information remains the web, measuring the timing well.
Contact us for a web marketing plan on Google, Linkedin and Facebook to support the launch of your Initial Coin Offering (ICO).
