Of course, this also affects current marketing trends.
Here's a quick rundown of AI marketing trends in 2023 and the AI marketing tools you should know about.
What is artificial intelligence and why should you care?
You probably know that AI is out there, but you might think of it as something out of a science fiction movie or something that will happen in the future.
But no: it is happening around us all the time .
You already use Google, play online games against the computer, rely on afghanistan telemarketing data Netflix to give you the best recommendations, and can use Siri or Alexa to answer your random tricky questions.
All of them are powered by artificial intelligence.
And let me tell you, AI has also created some parts of this blog.
Definition of AI
The official definition of AI according to Britannica :
“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. The term is often applied to the project of developing systems endowed with the intellectual processes characteristic of human beings, such as the ability to reason, discover meaning, generalize, or learn from past experience.”
This means that machines and robots are capable of processing information, learning from it and drawing conclusions.
AI definition
AI has been around for decades. The first theory on machine memory and machine learning was generated by Alan Turing in the 1930s, and the first AI program was written in 1951 by Christopher Strachey.
The history of AI is already long and fascinating, and I could talk about it for centuries, but let's move on.
Is AI bad?
You've probably seen movies and heard worrying prospects for the future, where Artificial Intelligence reaches the same capabilities as the human brain and machines rule the world.
Although the ultimate goal of AI research and development is to achieve the intellectual capacity of a human being, we are still far away.
In the 1950s, the aforementioned Alan Turing developed the Turing Test, in which interrogators try to determine whether they are talking to a human or a computer.
To date, no machine has been able to pass the test, also known as pretending to be a human.
So, you don't have to be afraid of AI. It won't plan a rebellion, but it can help you in your daily life.
What do today's marketers say about AI?
Drift 's 2021 Marketing AI Report states that
Most marketers (52%) recognize the importance of AI in their success
80% of marketers think that in the next five years , they will use AI to automate more than a quarter of their tasks
56% of marketers believe AI will create more jobs than it will eliminate in the next 10 years
And how far have marketers progressed in using AI, and what is holding them back?
Overall, most marketers are still learning about AI and only a portion of marketers (17%) are successfully implementing marketing AI on a broader scale.
The top three reasons for not adopting AI solutions are lack of training and capacity building (70%), lack of awareness (46%) and lack of resources (46%)
Why marketers don't use AI
Concluding with these facts, now is the time to take the leap and implement AI in your marketing strategy.
If you start now, you can catch up with the most advanced marketers.
AI and digital marketing trends
In the future, AI marketing tools will be even more common and sophisticated than they are today.
Here are 7 examples of AI trends that are happening right now in digital marketing and will grow in the future.
1. Automated customer segmentation
Segmenting your customer base is vital for targeted marketing, and AI will be able to do it faster and more accurately than ever before.
Automating customer segmentation saves you a lot of time.
It allows you to provide more personalized content and cater to the interests of a specific target audience.
Different AI software solutions can segment your audience based on various criteria, such as demographics and behaviors.
Segment customers with AI
