5 key points to capture 100% GDPR-compliant potential clients

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The practical application of GDPR to the collection and management of leads is often still confusing. And the fact that there are so many different interpretations of the text in circulation makes it even more difficult to find your way around.

So how can you identify the key points to tailor your creative to? How do you know if your email pickup is 100% GDPR compliant?

Thanks to our experience in acquisition overseas chinese in usa data emailing and that of the law firm specializing in intellectual property, communication technologies and personal data that collaborates with us, we have found the answers to these questions for you.
We've grouped the best-performing email templates for prospects in the fashion industry into 5 categories.

But there are other factors that can affect the performance of your emails.

Here is a quick summary of the key points to maximize your KPIs:

Submit your offer in the first third of creation
Multiply calls to action
Illustrate your collections
Maintain a text/image ratio of 40%/60% to optimize deliverability.
Be concise and to the point
Renew your templates every 3 monthsWe agree, but ideally our prospecting emails would have a direct effect on online sales AND in-store sales. The chimerical meeting of the digital and the physical. So why not offer the drive-to-store mechanics in acquisition emails?...

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After all, it's very simple: just geolocate the potential customer at the time of opening, using their IP address, and send them a tempting offer to the nearest point of sale. But unlike fluid mechanics or the study of knights in the year 1000 at Lake Paladru, IP addresses are not an exact science...

The IP address cannot (yet) be used to determine the exact location of an Internet user. It can cover tens of kilometres. The most advanced location services only provide correct information in 50% of cases within a 10 km radius. And let's not forget the use of proxy/VPN services (such as NordVPN or certain antivirus services), which can locate an Internet user hundreds or even thousands of kilometres from their actual location. It's like offering a special offer of pains au chocolat to those who buy chocolate bars... Get out!