Google Analytics is a powerful tool that can help you learn how visitors interact with your website. Keep reading to learn more, and how it can be a big benefit to your business.
At the bottom of this article we’ve included a helpful glossary of all the technical terms (in bold) we’ve used throughout.
What is Google Analytics?
Google Analytics is a freemium web analytics service offered list of portugal consumer email by Google that tracks and reports website traffic. It’s the most widely used web analytics service in the world.
Using Google’s proprietary audience data and machine learning capabilities, Analytics allows you to better understand your customers and how they engage with your website.
Why should I use Google Analytics?
Google Analytics is packed with powerful insights tools to help you learn more about your website’s visitors and their behavior.
Here’s just some of the information that you can find out:
How many users visited your website
What location in the world they visited from
Their age, gender and interests
What device and browser they used to access your site
What search queries they used to find you
How long they stayed on your site
You can change the time period of your data and filter using additional metrics for an even more detailed view of your information. You can also view real-time data to see who’s visiting your website right now.
One of the most useful resources for your business is to see how visitors found your website. For organic search, you can see the search queries people used to find you. You can also see which referral websites are driving traffic to your site — so if you use affiliate links or referral schemes you can see just how well they’re performing.
How can Google Analytics help me improve my website?
Google Analytics can help you understand the areas of your website that need improvement. You might have a blog with great articles, but your data shows no one’s reading them. Why? With Analytics, you can dive in deeper and learn more. You might find that your blog pages aren’t ranking highly for relevant keywords, so they’re not getting many pageviews. If this is the case, try making a few tweaks to your blog text to include more of the keywords you want to rank for.
