Success in lead nurturing depends on
delivering highly valuable information in your content. It is the backbone of your marketing automation. On top of the value you provide to prospects, being of value to your customer simply feels good.
Our recent Sales Growth eBook series is full of simple
yet cutting edge methods for responding to the argentina cell phone databa alarming truths about today’s B2B buying process. Marketing automation is the new way you can effectively handle a large number of sales leads. The beauty of this way of selling is that the business owner and/or sales manager actually has more control because the set-up is totally in their control.
A new communication objective
Working closely with A2SEA’s management team, our B2B consultants identified a very tightly focused objective for the A2EA Advantage project. For competitive reasons, I can’t share this objective with you in detail, but it is about making A2SEA’s knowhow more visible and more accessible for those involved in planning wind farm projects of various kinds.
A2SEA Makes the Most of its Know
How: Part 2 of 3 image Strategic house 269x300In some contexts, the company aims for such people to contact its experts earlier than they normally would in the planning process, opening the door to A2SEA’s physical presence at the planning table. In other, more restricted contexts, such as tendering process stages where suppliers are not allowed to be directly involved, A2SEA wants to still be able to bring its knowhow to the table, encouraging the use of online or printed planning tools the company makes available. These might be, for example, checklists of things to remember when designing a wind turbine installation process.
Why is A2SEA so keen on getting its knowhow earlier
the table? Because experience has shown that, almost every time where its knowhow is involved early on in a project, the outcome is simply better for all parties. And, since delivering smooth-running projects (on time, on budget and without safety incidents) is what A2SEA’s customers most want it to do for them, it’s a good recipe for success in an increasingly competitive world.