You can systematize the long-term customer follow-up process

[mehjabins870]

In addition, customers who have made 1st or 2nd purchases tend to have a higher average purchase amount per purchase, as shown in category ②. Issues and effective solutions that can be seen from here Since the percentage of dormant customers is high, it is necessary to implement measures to encourage them to continue purchasing in the future and to guide them to purchase in order to prevent them from becoming dormant customers. For example, it is effective to present unexpected ways to use purchased products, to announce limited-time campaigns, and if there are multiple reasons why customers became dormant, to launch promotions for each reason.


In addition, as the number of purchases increases, the unit price bosnia and herzegovina telegram database per purchase tends to decrease, so by promoting not only the product that the customer regularly purchases, but also other products that are good to use together, you can increase the unit price and aim to turn customers into loyal customers. As a result, this will also lead to a decrease in dormant customers. Do I need a CRM analytics tool? Many people think that they want to start off with a simple analysis using a tool when conducting CRM analysis.


However, rather than thinking about introducing a tool right from the start, first clarify what you need to know and what kind of analysis you need to perform, and check the data you have at your company. Rather than spending time and money trying to introduce a tool, first use the data you have at hand and find the analysis patterns that your company needs. After that, if you think about what tools you can use to perform CRM analysis to achieve results more efficiently, it will become easier to see what tools you need.