How to segment users by age group: discover the new filter
Segmenting your user base, as mentioned several times, is essential for a successful marketing strategy, because it will allow us to configure actions and activities in line with the needs of our users . For this reason, it is essential to have detailed information on the characteristics of our users . For example, if the user browsing our site is a woman or a man, the graphics and therefore the products or contents shown must be personalized and relevant to their profile. Among the many pieces of information that we can use to personalize the purchasing and browsing experience of our users, there is certainly age . For example, if our site is a travel agency, we should suggest different packages and offers based on whether our user is a 20-year-old boy or a 50-year-old woman. Obviously, these two users have different needs and requirements , so the promotions shown must also be different : for this reason, knowing their age could be very important to be able to offer a truly personalized experience.
Blendee allows you to do this by making available, among its many filters, the demographic one “ Age ” . Thanks to this filter it is possible to intercept users who have a list of australia consumer email particular age, for example by configuring the filter = 25, or by intercepting users who are part of a certain age group, for example between 20 and 29 years old (see image below)
User lifecycle: personalize the user experience from the moment they sign up
Another filter to segment users recently introduced by Blendee is the one related to the “ Date of registration ”.
This filter is used to identify a specific period in which the user signed up to the site. This filter can also be very useful for differentiating promotions and offers based on the life cycle our user is in . For example, if a user signed up a week ago and hasn't made any purchases yet, we could send an email with a discount code to encourage them to complete their first purchase. While if they are users who have been signed up for more than a year, we could send emails that encourage them to sign up for loyalty programs or private clubs. This will also be a way to make our user feel important, thus strengthening the relationship and loyalty.
Profiling and segmenting users: the strategy to increase the ROI of your campaigns
Once we have created our Audiences , we must plan activities with the aim of soliciting them through all the means made available. Blendee, in addition to newsletters , push notifications, popups and many other actions, allows you to use your Audiences on Facebook or Instagram . In fact, thanks to the Facebook module , once the connector has been configured, it is possible to synchronize the Audiences from Blendee to Facebook and Instagram . This is done in a simple way, in fact it is enough to flag the box in the Facebook column, of the segment that you want to synchronize on Facebook.
