BuilderTrend.com is a SaaS/Cloud project management
application for small home builders and remodelers. The good news: according to SoftwareAdvice.com, within the builder community more than 72 percent said that the specialty software was very useful, estonia telemarketing database while only 18 percent supported more generic project management applications. The bad news: there are more than 100 competitors in the construction project management space. Clearly, additional differentiators are needed.
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Specialty or Niche
Well, I’ll cite Kuno Creative as an example. We’re an inbound marketing agency within the broader sector of marketing agencies. Further, we specialize in companies working with (and we resell)
the HubSpot inbound marketing platform,
and we’re one of approximately 1500 HubSpot Partner Agencies. To narrow it down a little further, we’re one of eleven Platinum Level Partners with the highest HubSpot sales volumes. The good news: we are well known and respected within our niche. The bad news: there are a lot of competitors, and the field is growing larger every day!
Product or Service Level
Now we’re talking about the size, needs and budget of your customers. Do you sell a basic product or service at a relatively low price, or do you sell exclusively at a premium level with features and benefits usually not included at the discount levels? Or do you provide multiple levels? Much depends on the resources you allocate to your customers in terms of dedicated support and training or customization to fit their network or workflow needs.
Smaller companies will generally have a hard time
providing the higher levels of service and may have to build these resources over time. Salesforce.com is a good example of a software company with multiple levels of service designed to fit small, medium and enterprise-level customers. The good news: Salesforce is the de-factor standard in online CRM systems. The bad news: there’s a lot of competition, especially at the small business end, where SaaS startups seem to be emerging on a daily basis.