In such cases, it’s all the more
reason to strengthen the relationship you have with your vendor. Remember, it’s a two-way street. Look to their older customers and see what they did and what their reasons are for sticking with them.
Organizations, as much as people,
tend to act differently when they try to connect for the first time. But once that connection is made, it’s not wholly the russia telemarketing database responsibility of one side to maintain it. Learn to do your part in evaluating the long-term behavior of your appointment setters so you won’t spend too much energy switching them all the time.
Rudoplph Giuliani is said to have applied
Wilson and Kelling’s Broken Window theory to reduce crime in New York City. The idea is that by taking care of minor issues, such as broken windows and other petty vandalism, the community is signaled to pull up its socks and behave. Whether this had any meaningful effect or not, it’s a good place to start with your website. Get in there and clean up the small stuff. That’s probably what makes you most crazy anyway. Start with these:
Typos — seriously, no excuses for those
Broken Links — also no excuses– we have tools that should find them
Images that don’t load
Images that shouldn’t be there to begin with
Footers that still say © 2007
That shout-out to visit your booth at TechExpo 2002
Job postings from last year (or earlier) (or that have been filled)
Once you’ve tidied up the yard a little and swept the porch, it’s time to invite the whiny people in for a look.
One of the reasons you feel bad about
your site is that other people tell you over and over and over again how much it sucks. These people are also known as either your mother or your colleagues. Mothers I can’t help you with, but my experience with whiny colleagues is to deal with them head-on by inviting them to a cathartic session of website bashing. Put it up on a screen, sit them down with a cup of tea and let them go. Let them whine and whinge and criticize and complain all they want. Write it all down and fix as much of it as you can. I will bet the majority of the issues are in one of the buckets above. Show them progress, promise them action and send them packing.