What is copywriting?

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It is a persuasive writing technique that leads your potential client to take a specific action that you have set as a goal.

That is, it is writing texts that make someone take action, not just buy, it can also be, among many others:

Click on a video
Subscribe to a newsletter
Follow an account
Schedule an appointment
Let's look at an example:

You create a landing page offering a downloadable guide to capture leads. gambling database korea Your copy should be focused on that objective: getting users to leave their email address so they can access the guide. Nothing more.

In the long term, you can create a strategy to get those subscribers to other emails and gradually lead them toward a purchase.

On the internet, any written communication requires good copy: websites, sales pages, emails, social media, blog content, video scripts, advertising campaigns on any platform, and much more.

While you're reading this blog, 89,480 Google searches are being performed, 2,995,246 emails are being sent, and 1,050 posts are being uploaded to Instagram (internetlivestats.com)—more than enough reasons to write good copy, grab attention, and avoid being part of the NOISE.