is a big challenge for the vast majority of retailers nowadays. Marketing tools like email reminders, Facebook, and Google retargeting are well-known and widely used to win customers back. But marketers wouldn’t be marketers if they weren’t on the lookout for new, more effective, and more affordable marketing means and communication channels.
Over the last few years, SMS marketing has become rooted in retailers’ marketing buy phone number list strategies. However, we see that many marketers don’t use this channel to its full capacity and subsequently miss an excellent opportunity to automate text messages for cart recovery and generate more revenue.
Without a doubt, an abandoned cart SMS reminder is a tool to consider adding to your marketing toolbox. And here is why:
SMS has a very high reach as a marketing channel. More and more people are opting into SMS, with 75% of customers say they wouldn’t mind receiving an SMS from a brand.
SMS marketing is more affordable than Facebook or Google retargeting.
SMS is quick to consume and gets more engagement than an email. Ninety-seven percent of text messages are read in the first four minutes of receipt, and retailers see a 400% lift in click rates from SMS compared to email.
It’s easy to be personal with SMS. This channel is perfect for personalized, time-sensitive messages—like cart abandonment reminders.
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