Competitive advantages

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A customer-oriented corporate strategy not only serves to retain customers but also represents a unique selling point. Many companies continue to prefer the less profitable but easily implemented strategies of price or product leadership and accept stagnating sales.

Technology advantages
Data plays a central role in customer focus. In this context, systems for teacher database documenting and evaluating customer relationships (customer relationship management or CRM tools ) have proven effective. Among other things, they record the purchasing behavior and purchase value of buyers throughout the entire customer lifecycle. This knowledge serves as the basis for targeted processing of existing customers.

The goals of a customer-oriented corporate philosophy
Customer focus begins with product development and extends far beyond the purchase. Customer satisfaction is the top priority in all the company's actions and decisions. This is reflected, for example, in a responsive approach to complaints and comprehensive after-sales service.

The goal of this approach is to strengthen customer trust in the company. This creates a long-term relationship characterized by recognition and loyalty. Customers feel valued, churn less frequently, and generate higher sales. They are also more open to sales promotion methods such as cross-selling and upselling. Last but not least, they accept necessary changes—such as a price increase or a product range change—more favorably.