As mentioned, the SEO step-by-step process is similar for applications on websites of companies that operate in all types of commercial relationships.
However, the way to carry out each step will be different depending on the type of business the company does.
And that's exactly what we're going to explain in the next topics. Pay attention and understand the differences.
Creating a buyer persona
Creating a persona is always essential to direct the direction a company should take in the digital business environment.
A persona is a fictional character that brings together the characteristics of the company's target audience . And that's exactly where differentiation begins.
Do you remember that the main difference between B2B and B2C is the target audience?
Yes, precisely for this reason, the development of personas must be carried out in different ways for B2B and B2C.
For example, a B2C company typically has a persona that encompasses all the characteristics of its business niche. It may even be a company that will operate in several niches.
In the case of B2B, . This is because the purchase decision process will have to go through more than one person from the client company.
The professional who will use or receive the product, as well as the sector manager, for example, will share the task of sharing responsibility for the decision.
Therefore, the persona must be multiple, or contain more special lead characteristics than in the case of a B2C company.
Content development
Quality content is necessary in both cases. However, when dealing with B2B, the content must necessarily be denser and more extensive.
This is because the lead nurturing process is slower, due to characteristics linked to the business model.
The B2C lead must also have access to good content, but the focus is on providing them with access to a greater diversity of topics in shorter texts, which will direct them to the next stage of the sales funnel.
Choosing keywords
In B2C, keyword choices are very targeted towards words with high search volume.
To be one more, but better, that deals with subjects that many people are interested in.
The opposite occurs in B2B, where the focus is on low-volume search terms. The goal is to be super specific in the content in order to reach your niche, which has fewer leads.
- Board index
- All times are UTC
- Delete cookies
- Contact us