How many times have you asked yourself whether the marketing investments you are making to promote your company are really effective? And how many times have all the entrepreneurs who set up promotional campaigns to attract new customers asked themselves this question?
In short, this is a very important question for those who really want to enter their target market and having the answer is a real privilege. Let's take a closer look at what it is and what strategies are available to improve performance. Read on and understand what CAC is , let's go!
But what is CAC? An acronym for the English term “Customer Acquisition Cost”, it is the amount you are actually willing to spend to acquire a customer.
To summarize as much as possible, so that you quickly industry email list understand what we are talking about in the first few lines of this article, this acronym indicates the expense to be made to convince a potential buyer to spend something to buy your services (or your products) within a certain period of time (for example, one day, one week or one month).
So, to sum it up very briefly, it's how much you spend to get a new customer (or lead), which will be converted into a sale.
This tool must be considered in its entirety and not as a mere definition. To truly understand how it works, all operations carried out with precise marketing methods must be considered: from advertising campaigns to the use of social media and SEO , from calls to the printing of promotional material.
All of this was spent, in terms of resources, to promote both in terms of creativity, production and technique, but also salaries, bonuses, commissions and other costs necessary to attract new potential “ leads ”.
But you also need to understand how many customers were acquired thanks to your investments: you will need to apply a formula. Therefore, if you are managing or intend to plan an online acquisition campaign, you cannot underestimate these parameters.
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