How many times has the key message appeared in the media?
How many prominent publications have been created (cover/homepage)?
How many tier 1 publications are there?
And in the area of social media: what is the achieved engagement?
Quantitative KPIs include:
Reach
Advertising value
Downloads
Traffic
Follower growth
Retweets/shares
The KPIs you choose to measure your PR value are inextricably linked to the chosen strategy and goals phone number list I would like to use an example to show how my organization deals with this in practice.
Converting strategy into results
A good example is the Prinsjesdag campaign of Raet (2016) . The strategy behind this campaign was to take a position as a reliable HR knowledge partner. The goal of the campaign was to create awareness and to show that Raet has a lot of HR knowledge and is on top of legislation and regulations.
Directly after the speech from the throne, Raet processes the measures in its gross-net calculator, especially for people who want to know what effect the Budget Memorandum has on their net salary. In order to position Raet as a knowledge partner on the one hand and to generate traffic to the calculator on the other, a campaign was rolled out via owned and earned channels.
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