Content marketing requires a toolbox with a few basics. It will make your daily life as a writer easier and increase your productivity.
Objective, research, writing, planning... These are all essential steps as a content writer that require a certain rigor and organization. Did you know that there are various software programs available to help you? But what else do our web writers need besides a computer and an internet connection?
I suggest bahrain phone number data you discover which software will be useful to you in web writing.
Tools to boost your SEO contentGoogle Tools
We already talked about it in this article on Google's 9 free tools , but among this list, three of them can help you in your daily life as a web editor . Here are a few words on what these three tools can do for you.
Trend allows you to search any topic and track user intent throughout the year. This way, you'll have an idea of the "best" time to publish your articles and promote them.
Keyword Planner is AdWords' free tool, so you can use it even if you don't have a campaign running. It allows you to identify the most relevant keywords and optimize your performance.
Search Console lets you know, among other things, which keywords led to a click through to your site/page/article. It lets you see the average position of your URLs, the number of clicks to a specific page, and more.
Yoast SEO
Yoast SEO is a very useful WordPress plugin for web writing. It will make your SEO work easier for your articles (free and paid versions). Tags, meta descriptions, keywords, number of words in your article, repetitions... It's a real guide for writing your articles. Red, orange, and green are your indicators for easy use of the tool.
Answer the public
Answerthepublic analyzes the search intent of Internet users : What (what they searched for), Where, When, How, and Why, and presents the results to you in the form of a search cloud. This allows you to understand what your target audience is looking for.
The results can help you find ideas for articles and topics to cover.
Majestic
Majestic is an SEO tool that analyzes a website's links. By analyzing your backlinks and those of your competitors, you'll see the best-performing content in real time. This analysis will allow you to improve your SEO by optimizing your anchors and links.
SERP Simulator
There's a whole list, but each of them offers you the opportunity to improve your SEO. These tools allow you to have the right number of characters in your titles and meta descriptions. Here are a few:
Mangools
Référencement.com
No Tuxedo
Seo Quantum
Seo Quantum offers a semantic analysis tool that allows you to improve your SEO and increase traffic. It allows you to optimize your content for each of your keywords. This tool will then allow you to:
Optimize writing time and therefore save money (ROI)
Write effective content for natural referencing
Have an efficient site structure (and if possible in the form of a semantic cocoon)
Maximize the visibility of each content
Position a page without “cramming” backlinks
Seoquantum
Content creation support toolsSynonym
This free website allows you to find all the synonyms and antonyms for a word. It's very simple and practical, and it's an essential tool for a web editor on a daily basis. You'll still have to do some sorting, though, as the words are sorted alphabetically, sometimes with slightly different meanings. It's up to you to make your choice.
Hemingway editor
This tool checks and corrects the style and clarity of your texts . The application identifies the constructions and style of your pages according to the grammar and conjugation rules it knows. It thus contributes to the good quality of your text. You also have the possibility of determining the frequency of a keyword to optimize your text as much as possible for search engines.
LanguageTool
Check the spelling and grammar of your texts in just a few clicks with this tool. There are many others, but they often only check spelling, and sometimes only inaccurately. This one is pretty good.
Word2cleanhtml
When writing for web content, if you work primarily in Word or any other word processing software, you'll need to clean up your text before inserting it into your website's backend. The risk, if you forget to do this, is that you'll end up with very complex code, which could ruin your SEO.
This tool will clean and convert your content into clean HTML. Be careful, however, of any typos that may slip through.
Your computer's notepad tool also allows you to remove any formatting.
Tools to illustrate your content Adobe Stock
Adobe Stock is a bank of images, photos, illustrations, vectors, videos, templates ... This tool is paid, but you can test it with 10 free downloads. The little extra: you can download a preview before purchasing to test your image live beforehand. If you already use the Adobe suite, you should have offers.
Shutterstock
Shutterstock also offers royalty-free vectors, illustrations, photos, videos, and even music . Once purchased, the photos are royalty-free, just like on Adobe Stock, while respecting the conditions of use stipulated below the file.
Pixabay
Pixabay is a third royalty -free image sharing site, but this one is free . We are more limited in our searches and we don't necessarily find everything we are looking for, but it's a very good starting point.
Paid or free, you will find a whole bunch of other sites of this type to get quality images.
Canva
Canva is a graphic design platform that allows you to easily create posters, presentations, and visual content for your social media. There are both free and paid versions.
Compressor
Compressor, as its name suggests, allows you to compress your files/images without any hassle for optimal website performance and navigation. There's nothing more annoying when browsing a website than an image that takes a long time to load and crashes everything.
⏱ Tools to organize, schedule and distribute
Trello
Trello is a great tool for organizing your work, whether you're working alone or with a team . Boards, lists, and cards allow teams to organize and prioritize projects in a flexible and fun way. This software offers incredible flexibility, allowing for effective organization and remote work.
Google Sheet
Google and its spreadsheet software will allow you to create various tables to share with your teams or colleagues. This way, you can easily and freely offer your editorial planning . Beware, however, of the lack of flexibility; you'll quickly find yourself limited in your tasks.
Hootsuite
Managing your social media can quickly become time-consuming. With this app, you can quickly and easily plan and schedule posts for your various networks on a single platform. Thanks to the calendar, you'll have visibility into current posts.
Hootsuite takes the form of a dashboard and integrates feeds from various social networks. However, you will need a subscription to access the services.
Sendinblue
This tool is essential for managing and sending your email and newsletter campaigns. Prepare, design, schedule, and send emails to your customers with ease. There are both free and paid versions, depending on your needs and the number of contacts you have.
Bitly
If you need to shorten your URL links , especially to share them on your social networks or to discreetly insert them into tracking, this tool is for you.
Conclusion
There are a multitude of software programs that will make your daily life as a web editor easier, depending on your needs. Creating and writing quality web content will be (almost) child's play. Now it's up to you to test and find the ones that will become essential in your toolbox.
