Influencer Marketing: How to Implement a Successful Strategy?

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Influencers are present in all fields, on all platforms. To implement an effective strategy, the first step is to define the communication media on which you focus. Your brand must be active on the media used by your target audience . This reflection is an integral part of your social media strategy .

For example, if you're hungary phone number data targeting younger Gen Z or Generation Alpha, TikTok is a must-have. 41% of its users are between the ages of 16 and 24. The app, which allows users to share short, creative videos, is experiencing explosive growth. It had 800 million users worldwide in 2020, just four years after its international launch.

However, Instagram remains, for the moment, the preferred media for carrying out influencer campaigns, followed by YouTube.