To properly optimize your SEO, the title tag is essential. This is a META tag . It appears in SERPs as a title. When properly written, it provides relevant information about the content of a page. It must be related to the target keyword.
These benin phone number data tags are also called meta titles. Your page title is as important as the title of a novel, and it must address your two most important targets: your visitors and Google's crawlers.
Searchers who read your title should be convinced by its relevance. Crawlers consider your tags as SEO factors . If your meta tags demonstrate your site's/industry's expertise and match the page's content, you'll likely rank higher.
What is a title tag?Here's the definition: A title tag is an HTML element that defines the title of a web page . Its display on search engines is limited to 512 pixels (or between 55 and 65 characters, depending on the letters used). Displayed as a blue link, it is essential for SEO and social sharing. This element is also used by Internet browsers to name the tab of the displayed page.
On Google search results pages, the title tag is displayed between the URL of the targeted page and its meta description. It is considered a "hot zone" in natural SEO (as are, for example, the alt attribute of an image, the URL or all the). It is therefore essential not to neglect its writing and optimization to be sure to improve your SEO. In addition, a catchy and well-chosen title will encourage the Internet user to click on your page to find an answer to their query.
🖼 Examples of meta tags
In the example below, the texts underlined in red are the page titles. These tags describe the content and correspond to the keyword "online prescription." When searching for this phrase, these articles appear first because they correspond to the most authoritative websites.
Title in Google
Creating a tag like this also requires some knowledge of HTML markup. If you look at the code on your webpage, you should find a snippet like this:
Definition title
Example HTML code for title tag:
Now that you've specified a title, it will appear on SERPs, social media, instant messages, browser tabs, and more.
How to see the title tag?The title tag must appear in the part
of an HTML document. So, to add it, you will need to access the source code of your site . On Google Chrome, Mozilla Firefox, you can right-click > View Source Code (or press CTRL+U).
Once the source code is displayed, search the source for the title tag . See below:
How to see title tag
To view the title tag, you can also hover your mouse over the browser tab . A small bubble appears, showing the title of the page and the URL of the home page of the displayed site.
If you're using WordPress and have an SEO plugin installed, you can easily access, update, or modify your metadata. This is also possible on other CMSs , such as Prestashop , Magento , or Shopify .
Finally, you can see how Google presents your page on their results page. To do this, simply add "site:" before your URL. Here's what appears when I type site:https://www.seoquantum.com/billet/balise-meta/title into Google's search bar.
Google SERP screenshot for SEOQuantum
Best practices for title tagsYour title tags must be relevant and appealing to Internet users. They must also include the essential elements analyzed by indexing engines.
Here are some things to consider:
The length
Your tags should be a maximum of 60 characters. If Google hasn't specified a maximum length, we can assume that only the first 50 to 60 characters are displayed . If your title is longer, it will likely be shortened when displayed in a SERP. This is why many SEOs and web copywriters recommend keeping your title as short and concise as possible.
However, Olivier Andrieu, the "Pope of SEO," has another theory on the matter. According to him, it's a mistake not to take full advantage of this tag, which is so important for natural referencing. The key is to ensure that the part displayed on search engine results pages remains attractive to ensure a good click-through rate (CTR).
The keywords
SEO places a lot of importance on keywords. Title tags and meta descriptions are no exception. Choosing the right keywords is even more important than text length. When writing your titles, you should, if possible, include your main keyword, the one you want to rank for. Identifying and using the right keywords allows you, in most cases, to be better referenced.
Google monitors keyword stuffing , so avoid adding your keyword to every title in a post. You should use your main keyword at least twice , including once in the article title. You can use variations of the keyword or related keywords to achieve greater diversity.
Your main keyword should be one of the first words used (title and/or first paragraph). This helps your readers and indexing robots understand the topic of your content.
Write clear and actionable titles
You should use unique titles that creatively describe your webpage. Google has also stated that webmasters should not use the words "Home" or "Profile" in a page title. Google may even change the title if it's too generic. Your goal is to convey a clear message in just a few words that encourages people to want to learn more.
Action verbs are also a good way to write a quality title tag. Some of the best action words include:
Booster
Create
Develop
Learn
Get
Take
There are many more. If you have any difficulties, you can try one of the title generator tools (they are all in English). The result should not be used as is, but simply serve as inspiration:
https://fatjoe.com/blog-title-generator/
https://seopressor.com/blog-title-generator/
https://www.hubspot.com/blog-topic-generator
A title should be descriptive enough to allow the Internet user to be sure that the answer to their query is found in the publication.
Titles tend to be confusing when they don't include keywords. If possible, try to write titles with more than three words.
Include your brand name in the title
If you have a well-known brand, you can format the headline to include the brand name. While this isn't always recommended for lesser-known brands, it can help you understand the click-through rate when users are familiar with the brand.
Since titles are the most visible in search engine results, the brand name should be included to show that it is trustworthy and provides the right products for the keyword or search term.
