Navigating the changes taking place is not easy, especially if you are thinking of starting a new B2B digital marketing strategy for your company, or if you want to radically change the one you already have in place to maximize lead generation and find new customers for your business.
For this reason, as we head into the new year, we at Lead Champion have gathered for you the latest industry trends and professional advice to guide your B2B digital marketing into the future.
The 5 Trends of B2B Digital Marketing According to Forbes
A few months ago, Forbes , a leading magazine in the world of entrepreneurship finland phone number library and business, outlined the 5 pillars of today's B2B digital marketing .
These points emerged from research by the company ViB , specialized in B2B demand generation , based on data obtained from more than 300 companies.
We decided to propose them by adapting them from time to time to the specificity of Italian B2B companies and to the offer of products and services of the Lead Champion public, enriching them with our experiences in the world of B2B marketing.
1) Optimize MOFU and BOFU
Data in hand, there is still a lot to do to optimize the medium-low part of the lead generation funnel .
funnel: TOFU, MOFU and BOFU
In fact, in research conducted for Forbes, for one company out of four, B2B digital marketing campaigns did not reach the pre-established sales objectives, despite the efforts made to attract customers in the upper part of the funnel.
⇒ Acquiring new B2B customers: where to start? | Lead Champion
On the other hand, there is no successful BOFU without a quality TOFU : in other words, it is time to invest as much in the generation of qualified leads as in lead nurturing, remarketing and Account Based Marketing activities .
By diversifying your marketing mix you will not only be able to boost your lead generation, but also effectively support the Sales department .
2) Give new life to your content
Repurposing , or reconfiguration of existing content: don't call it republication, it's much more!
Social network algorithms move at the speed of light, even in B2B digital marketing: the risk that a large part of your audience will never come into contact with a reasoned article or a whitepaper full of insights on your market sector is unfortunately high.
Save time and effort by preparing an editorial plan that can adapt to multiple touchpoints: from your website to LinkedIn , through email campaigns and gated content, your B2B content marketing will enjoy a long and prosperous life, with a tangible impact on ROI.
Furthermore, updating old articles on your blog also supports SEO activities, strengthening the positioning of your company website on specific keywords of interest.
