What companies are doing with virtual reality is offering an even more special experience to the user , capturing their attention and satisfying their needs more. How? With the possibility of interaction with products. That is why it has become a marketing tool that has spread to more and more sectors.
Virtual reality allows customers to be attracted, allows customers and brands to interact, allows customers to try out different services, and allows companies to present semi-finished products. There are applications that are already well-known and others that are not so well-known.
Applications
Video games : Probably the best known. With glasses, players can live an experience that seems real and feel like they are part of the game.
Image projection : through the projection of real images, you can observe a specific product in a specific space. For example, see how new furniture would look in your home space without having to buy it.
Testing a service : This can be used as a product simulator. For example, you can test a car as if the user were actually driving it at that moment.
Urban design : View different spaces and all their nooks and crannies on a computer, such as hotels, theme parks, shopping malls or public roads. The projects are visualized and the client makes a decision based on what he has seen.
Education sector : very useful for trainers or teachers to offer their students a virtual setting in which to develop the skills and knowledge acquired theoretically. In addition, the risk of suffering consequences that can occur in the real world is eliminated. For example, it can be used in medical training.
Therapies : Many therapists use virtual reality headsets to treat their patients and help them overcome phobias.
3D Avatar : With tights that recognise the sizes of each consumer, it will be possible to create, personalise and try on custom-made garments online.
Amazing, isn't it? It's becoming an increasingly available technology and companies have begun to consider how they can take advantage of it to make a profit in the marketing field. A closer experience for the user of a product, service or place, without being physically there, is a great step forward in raising awareness and generating emotions towards the brand. Who can resist?
