The promise of automation for lead generation is tempting, yet relying solely on chatbots without a strategic human intervention plan is a significant pitfall. The second advanced mistake is dehumanizing the interaction through over-automation.
Subtle Error: Implementing complex chatbots that struggle with natural language processing or fail to recognize when a lead needs a human touch. For a Bangladeshi consumer, a quick, personalized response from a person can build far more loyalty than a perfectly scripted but robotic chatbot.
Consequence: Leads get frustrated by circular conversations, perceive your brand as unapproachable or uncaring, and abandon the interaction. Complex queries remain unresolved, leading to lost opportunities.
Refined Solution: Design chatbots for initial shop qualification and common FAQs. Ensure a clear and swift "escalation path" to a human agent. Train your human agents not just to reply, but to listen actively, empathize, and leverage the chatbot's pre-qualification to continue the conversation seamlessly. Think of the chatbot as a helpful greeter, not the sole salesperson.
The Trap of Neglect: Disregarding the Post-Engagement Journey
Many businesses pour resources into generating leads on WhatsApp but then falter in the crucial stages after the initial contact. A critical mistake is neglecting the immediate and long-term nurturing of WhatsApp leads.
The Illusion of Efficiency: When Automation Lacks Soul
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rakibhasa040
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