Below you will find some specifications for the most popular platforms to consult whenever you need them (bookmark the page so you don't lose them).
Facebook Video Format Specifications
Let's start with him, the social media giant that continues to maintain its enormous popularity despite the constant birth of new platforms.
In this case, the video format specifications for Facebook are as follows:
Supported Facebook video formats : .MP4 (Android recording format) and .MOV (Apple recording format).
Maximum size : 4GB.
Ideal length : to maintain a high level of interaction and attention, Meta recommends netherlands whatsapp shopping data staying between 15 seconds and 2 minutes ; keep this in mind when creating your video files to publish on the platform.
Aspect ratio : 16:9 (1920 x 1080) or 1:1 (1080 x 1080).
Yes I know, there aren't all the individual specifications, I preferred to leave a list with the most important ones .
If you want to discover all the possibilities of Facebook video formats, I leave you a link to the Meta guide here.
Instagram Video Format Features
Instagram is the other main platform from Meta, the one we have all learned to know and appreciate for photos, stories and reels.
So, after seeing the best video formats for Facebook, let's see how to create videos for Instagram using the best specifications for each format of the platform.
(h4) Video Reel & Stories Instagram
Supported Instagram video formats : These are the classic ones recorded from smartphones, .MP4 and .MOV.
Maximum file size : 4GB.
Ideal length : for video reels on Instagram , the ideal length varies from 30 seconds to a minute, even if the platform imposes a maximum limit of 90 seconds for videos. For stories, however, the duration has recently been extended up to 60 seconds, here being a particular and very engaging format, the ideal length depends entirely on your audience . Testing here is the key.
Aspect ratio : 9:16 (1080 x 1920).
