Many industrial companies wonder if their market is large enough to take action on social media. The answer is yes. Companies that target small markets have a greater need to build customer loyalty and boost their reputation to increase their market share.
Can an industrial company generate interesting content? Of course it can, but it requires good content planning to offer information that adds value to the target audience. To do this, it is necessary to know your buyer persona perfectly , adapt the language, etc.
Appointing the person in charge of outlining the strategy and managing the presence of an industrial company on social media is a decision that should not be taken lightly. It is essential to have a profile that combines specialization in social media with a deep knowledge of the company, the sector and the buyer persona .
As an agency dedicated exclusively to industrial marketing, BCM Marketing offers companies in the sector its know-how , engineering knowledge, the use of applications for the planned management of social networks, community management services , results measurement, etc. All of this taking into account real customer insights and market research with the aim of generating business opportunities by maximizing the profitability of marketing actions.
What are the most relevant social channels for an industrial company?
Twitter, Facebook and even Instagram are channels that cannot always deliver great results in industrial marketing. However, for B2B businesses, LinkedIn is the social network par excellence.
Linkedin, the social network par excellence for B2B companies
83% of industrial marketing professionals use this platform to generate content marketing that allows them to capture leads and generate traffic to their website. And the results are excellent. 77% admit to having acquired at least one client through social selling .
In addition to creating a community around the brand and disseminating content, LinkedIn offers the possibility of developing highly effective advertising campaigns .
Conclusion
In addition to generating more business opportunities and expanding your network of commercial contacts, the use of social networks in industrial marketing allows you to generate a brand image and improve your positioning in search engines. It is, in short, the best showcase for your business.
If you're not taking full advantage of the potential of social media, you're missing out on sales opportunities. Shall we talk?
