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In The Short Term, These People May Have A Point. In The Long Term, That Thinking Poses A Considerably Greater Risk. Understand Fueling Sales Enablement With Enough Leads Isn’t Just A Matter Of Converting Known Prospects Into Interested Prospects. It Also Requires Converting Unknown Prospects Into Known Prospects.this Year’s Research Shows That When You Cut Off Awareness-building, You Often Inadvertently Cut Down Who You Can Nurture.many Marketers Can Fall Into This Short-term Thinking Trap.