The solution exists. Leadfeeder

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For example, maybe most of your customers read Blog A, visit your product page, then fill out your form. However, you notice companies who read Blog B and visit your product page are 50 percent more likely to abandon your form. In addition to being able to capture leads that abandon your form, you can see there's something wrong with Blog B that causes users to bounce—so you can fix it. Learn how to track companies that abandoned forms.#5 See which companies are downloading your un-gated contentSpoiler alert: You don't have to gate content to generate leads Every marketer would like to un-gate their content but they don't want to lose the information about who is downloading it.


The solution exists. Leadfeeder allows you to both un-gate your content and still track the companies cambodia email list 195181 contact leads downloading it.Un-gated content is becoming more popular for several reasons: It creates demandReaders prefer not to 'pay' for content with their data You can still track who is reading your content. With Leadfeeder, you can track what companies download your content without gating it. Even better, you can track the actions they take on your site before and after they download content. For example, you might see that companies who download a specific guide are more likely to request a demo, which tells you that the content is doing its job! Additionally, you can see if the right companies are downloading your content.




Learn how to track companies that download un-gated content. #6 Track the impact of your ABM campaigns Tracking the impact of account-based marketing campaigns is notoriously difficult. Most tools use cookie-based tracking — but they only let you track if the same account sees the ad, clicks on the ad, and signs up on the same device. B2B purchase decisions are never that direct. There are usually a number of stakeholders and a lot of internal discussions before making a purchasing decision. This means that cookie-based tracking isn’t capturing a lot of the impact of your ABM campaigns.