For a Google My Business account to be fully functional, it must be perfect. And to do this, you must upload videos and photos, update your profile frequently, and manage reviews on Google My Business . Perhaps one of the most important aspects, especially for online mom phone number data reputation, since reviews are usually the first contact potential customers have with your business. Everyone likes to know what other users think of a certain product or service before purchasing it.
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That's why you need to make sure your Google My Business reviews are perfect, and to do that you need to take steps to encourage your customers to leave positive reviews and deal with negative reviews almost instantly .
What are Google My Business reviews?
Google My Business reviews are ways for users or customers of a particular business to rate their experience with a company or the products or services it offers . They can do this by rating it with stars from one to five and leaving a comment.
It is so important that a good review on Google My Business can help increase your sales. And vice versa, that is, a negative comment can cause a potential customer to leave your website.
How to manage negative reviews on Google My Business?
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When faced with positive comments, there is little we can do except say thank you and do something else, such as highlighting it on our website or social media . But how should we manage negative reviews left on our Google My Business account ?
1.- Do not delete any reviews on Google My Business.
Negative reviews can be removed, although you have to do this directly with Google and the process is usually quite long. Therefore, it is best not to remove any review . You only need to verify whether it is true or false, which automatically brings us to the next point.
2.- It is necessary to verify all the reviews
It is well known that there are certain people who leave negative reviews without even having set foot in your business. They are usually trolls who only want to worsen the online reputation of a business and make noise. There are even cases of negative comments written by people close to your competition.
If you see that a negative review on Google My Business is generic, does not give detailed information about the services or products you offer , and does not have a profile photo, it may be that you are facing a false negative review . In this situation, it is necessary to file a complaint with Google, a complaint that will be studied by the internal team of this multinational and, if appropriate, will be automatically deleted, since the ultimate goal of reviews on Google My Business is to provide Internet users with relevant and useful reviews.
3.- Do not leave any negative review unanswered
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If you have verified a negative review and come to the conclusion that it is not false, it is always necessary to respond in a polite manner and offer some solution . The best thing to do is to apologize, thank them for the comment, and explain everything you are going to do to prevent the same situation from happening again.
4.- EVERY NEGATIVE REVIEW IS A UNIQUE OPPORTUNITY TO SHOW EXCELLENT CUSTOMER SERVICE
Not everything is negative about a bad review on Google My Business. In fact, it is one of the best ways for users to check how incidents are handled in your company, in a timely manner. Acknowledging mistakes and offering solutions will work much better than ignoring them (sorry, the ostrich technique does not work here). Facing criticism in a positive way, taking it into consideration to improve in the future will be much better.
