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Introducing Your New Favorite Way to Shop: Live Shopping Fridays - About Facebook
We're bringing some of the biggest brands together for a showcase of products, tips, demos and more in Live Shopping streams.
For the series, Facebook will partner with select new zealand phone number resource retailers to create livestream shopping experiences where viewers can ask questions and make purchases.
According to Facebook, starting the week of May 18 and running through July 16, every Friday, beauty and fashion brands will be offering Live Shopping, where viewers can discover the latest products from their favorite brands, ask questions in real time about sizing, fit and more, and tap on an item they like to check out without leaving the app.
Participating brands include Abercrombie & Fitch, Clinique, and Sephora, and Facebook is encouraging brands to see "Live Shopping" as an opportunity to build better relationships with customers by providing new and fun content and streamlining the purchasing process with convenient checkout through "Shops."
Facebook has been actively investing in e-commerce for years, and is working to expand its commerce functions. For example, it aims to make the in-stream purchasing process more efficient by expanding Facebook Shops and Instagram Shops to all regions and using Facebook Pay. This latest initiative seems inevitable given the history so far.
"Live Shopping" is expected to encourage more spending than ever before by adding an element of real-time engagement, but incorporating interactive features such as live streaming into online shopping is not new.
As mentioned in the article below, Walmart has already hosted two live streaming events in partnership with TikTok, and announced on its official blog that they have achieved great success.
