According to app rankings released by research company Apptopia, TikTok was the most downloaded app in the world in 2020, with 850 million downloads.
Source: Worldwide & US Download Leaders 2020
In August 2020, Instagram launched "Reels" globally, and in March 2021, Snapchat launched "Spotlight" globally, while YouTube launched "YouTube Shorts" in the US. With each platform releasing oman phone number resource short video features one after another, the short video market is booming.
Additionally, the official Facebook blog noted that 45% of videos posted to Instagram feeds are 15 seconds or less, and that the number of users preferring short video content is rapidly increasing.
Furthermore, each platform operator is proactively working to expand and monetize their commerce functions, and short videos are expected to play an important role in social commerce.
TikTok Sees Exponential Growth and Works to Expand Commerce Capabilities
TikTok has not only seen a dramatic increase in the number of users, but also a remarkable increase in the amount of time spent on the app. According to a survey by App Annie Intelligence, the time spent on TikTok in the United States in 2020 grew an astonishing 325% year-on-year, surpassing Facebook for the first time in terms of monthly usage time per user.
