For those who will be teaching advertising management in the future: How to be a good instructor

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mehadihasan123
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For those who will be teaching advertising management in the future: How to be a good instructor

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Advertising management is an attractive job that allows you to get a feel for the work, as your efforts are likely to directly lead to results. At the same time, it is also a difficult job that requires a lot of knowledge to remember and requires accuracy.

For this reason, the attitude of the ivory coast phone number material person teaching has a significant impact on the growth of the person being taught and the enjoyment of the work. Some people grow rapidly as they gain confidence through repeated successes, while others end up hating advertising management because they are overwhelmed by detailed work and spend their days fearing mistakes. The attitude and behavior of the person teaching can even determine whether they end up in that position.

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In this article, I would like to share with you the "tips of a good instructor" for those who are in a position to teach ad management . I hope that it will help you to create a better ad management environment.

*The following is an excerpt from the "Strategist Training Guidelines" used within our company.

>>Download the document set (service documents and case studies) to learn about Ollie's

Table of Contents [ Hide ]

Remember that you are a beginner
Turning the two wheels of "recognizing value" and "preparing a hurdle one step ahead"
There is no need to try to teach comprehensive job-specific skills
Thoroughly define the state of completion of work
Develop the habit of researching and thinking for yourself
Don't set high expectations
Acquire the ability to form consensus on expectations
Remember that you are a beginner
When people enter a new field of expertise and start working for the first time, they are in a state where they "don't know what they don't know." Since there is no way to research what you don't know or don't know , careful guidance according to the person's level of proficiency is necessary. In the name of "discretion," you should not assign work carelessly or neglect to teach them carefully.

And in the process of teaching them the job, you may wonder, "Why don't they understand this?" or "Why do they make such mistakes?" But you've probably made those same mistakes before. You've probably experienced something similar, at a similar level.

You have already gained a lot of experience in advertising management, so you have simply forgotten what it was like to be a beginner. Be aware that it is "natural" for beginners to make mistakes, and try to provide careful guidance.

Turning the two wheels of "recognizing value" and "preparing a hurdle one step ahead"
When working with members who have little work experience, it is easy to focus on mistakes and errors and only provide reviews (opinions and advice). However, if you do this every day, it will be difficult for the person you are supervising to approach their work in a positive manner. What a supervisor should do is to find the good points and things they have done, and recognize the value of their work, regardless of the level of their work .

It doesn't matter how small the recognition is, such as "You're starting to get the hang of adjusting distribution," "You're updating your reports every day perfectly," or "It's amazing that you make almost no mistakes." By recognizing the value of the work in front of you, people learn to enjoy the rewards and fun of their work.

And always be aware of setting a hurdle one step ahead. It shouldn't be too difficult, nor too easy. People grow when they have an excellent balance between ability and challenge . If you keep these two points in mind,

Achieve results at work → broaden your skill range → gain confidence and be recognized by others → be given more difficult work → achieve even more results → broaden your skill range even further → gain even more confidence and be recognized by others → be given even more difficult work...

This creates a feedback cycle of growth, which becomes a "winning habit."

Being able to do a job means that your role and the scope of responsibility that comes with it will expand. Let them take responsibility for small roles, develop a winning habit there, and gradually expand the scope of their roles.
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