Tasks that will definitely produce results if you just do them are carried out without fail
Avoid accidents and troubles
To put it simply, it means "doing the obvious things" and "not making mistakes."
for example,
Do not use the delivery kuwait phone number material amount against the daily budget limit
Conduct regular observations of discrepancies between measurements made by third-party measurement tools and media
Don't make any major changes before the holidays
It is important to pay attention to things like that.
Although experienced ad managers check and pay attention to these things as a matter of course, beginners can easily overlook these points. Regardless of the level of experience, work habits are reset when the person in charge takes over, which can lead to unexpected accidents or problems.
So, I'd like to share a checklist for "maintaining flawless and waste-free ad delivery." I've compiled it into daily, weekly, and monthly checklists . There are some items for people working at advertising agencies, but the content is basically something that anyone who is an ad manager can use.
Checklist
Check daily
First, here are the points you should check every day. If you find any problems with these items, either take action immediately or work with the relevant parties to consider a course of action.
(1) Are there any campaigns where the delivery amount is hitting the daily budget limit?
(2) If there has been an increase or decrease in the budget during the month, has it been reflected in the report?
(3) If there has been an increase or decrease in the budget during the month, have you correctly recognized the gross and net amounts?
(4) Is there a balance of 7 days or more?
(5) Are there any ad creatives or keywords that have failed the review?
(6) Are search ad keywords being maintained (addition and exclusion)?
(7) Has there been a significant decrease in IMP due to excluded keywords?
(8) Has there been a significant increase in IMP due to added keywords?
(9) Have you recorded the details of the work in the work history management sheet?
(10) Has there been an extreme decrease in conversions?
(11) Are there any cases where you are aware of a large change in the figures, but are not sure of the cause?
(12) Are you checking the results with a moving average? (Are you evaluating results based only on cumulative data?)
(1) Adjusting the delivery amount within the campaign's daily budget limit is the standard for daily tasks. Of course, depending on the type of bidding strategy and the campaign policy, there are cases where hitting the daily budget limit is not a problem. However, basically, if the delivery amount hits the daily budget limit, you should either "lower the bid price" or "raise the daily budget limit ." If you don't do this, in most cases it will lead to lost opportunities or a decrease in advertising efficiency.
(2)(3) If there are any changes to the budget during the month, it is easy to forget to reflect them in various reports and management sheets. Also, in the case of advertising agencies, there are cases where gross and net figures are mistakenly reflected. At the end of the month, you may wonder, "Huh? Maybe we've spent too much budget...?" To avoid this, make sure that all parties involved are on the same page when changes are made.
(5) Major ad platforms will send you a notification email or display a notification on the management screen when you fail the screening, so you may not miss it. However, there may be cases where you don't notice it because the notification email address setting is forgotten when the person in charge takes over, or the habit of checking the management screen is reset . Since problems with screening are directly related to the ad delivery itself, it is something you want to check every day without fail.
