First of all, the goal we set when we first introduced DOMO was to " improve the efficiency of reporting operations for clients ."
The aim is to make reporting work more efficient and faster by displaying the reports (mainly in spreadsheet software such as Excel or Google Sheets) created by each support staff member in DOMO.
In conclusion, this objective quickly changed . There are several luxembourg phone number material reasons for this, but the biggest one is the simple fact that client reps don't just look at advertising metrics .
The reports we create are naturally centered on programmatic advertising. However, the people in charge at the clients who receive the reports are often involved in a variety of initiatives other than advertising, such as SEO, affiliate marketing, social media management, email newsletters, and CRM.
Client staff members look at various data every day and consider overall optimization, so even when advertising information is moved from Excel to a browser (dashboard), they still need to compile data for overall optimization, and they often end up using a spreadsheet program .
Another important consideration is that improving the efficiency of an agency's reporting operations does not have direct value to clients .
We believe that the purpose of introducing a dashboard is not enough to "improve the efficiency of reporting operations at agencies = reducing costs." Customer experience can only be improved by improving efficiency, shortening the delivery time for the final output required by clients, and lowering agency fees. As an agency, our goal in introducing DOMO should always be to improve the customer experience.
Taking these things into consideration, we concluded that "if we are limited to reporting advertising results, Excel is still the better option."
