We've been getting a lot of inquiries lately about whether to run performance-based ads such as Google AdWords, Yahoo! Promotional Ads, Facebook Ads, LINE Ads Platform, and Criteo in-house or outsource the operation to an advertising agency.
When I ask, it seems that everyone is carefully nepal phone number material considering whether they should manage their funds in-house or outsource it to an agency, collecting information about in-house management from books and articles, speaking to management agencies, and understanding the advantages and disadvantages of each.However, it seems that there is a gap between this and the actual situation in the field.
With this in mind, in this article I would like to share my thoughts on the criteria for deciding whether to manage advertising in-house or outsource it to an agency, based on my previous experience as a marketer at a corporate company, where I managed advertising in-house with a monthly advertising budget of several million to several hundred million yen, while also working with a variety of management agencies.
(※1) Definition of in-house: There are various types of in-house, but in this article, we refer to it as "a state in which a series of operational tasks, from planning for programmatic advertising to submission and analysis, can be completed in-house."
