With the increasing diversity of media and strategies these days, it goes without saying that there are more opportunities to use such measurement tools to measure the effectiveness of advertising from a bird's-eye view.
In operational fields, as the number of media and measures to be delivered increases, parameter design becomes more complex and the amount of work required for configuration increases, making operational work more complicated.
This time, I would like to talk about "tracking information new zealand phone number material structure management" as a way to help reduce the amount of work required to set up advertising effectiveness measurement.
*The media covered here will mainly be Google AdWords and Yahoo! Sponsored Search, with a brief touch on Facebook advertising in the second half.
What is tracking information structure management?
Tracking information refers to the URL and parameters that are set in the ad to perform tracking.
For many measurement tools, the minimum granularity of measurement is "ad unit," and for search ads, measurement information can be obtained at "keyword unit." Therefore, unique tracking information may be added at the minimum granularity.
However, if unique tracking information is added at the smallest granularity, the number of tracking information patterns will increase, making management cumbersome. Furthermore, every time a keyword or ad is added or modified, it becomes necessary to link with the measurement tool and maintain consistency, which reduces the agility of operational improvements.
Therefore, this complexity can be eliminated by "structurally managing" tracking information. Specifically, if you are measuring not only at the small granularity of ads and keywords, but also at the granularity of ad groups, campaigns, and accounts, you should manage and set tracking information according to those granularities.
To manage the structure of this tracking information, Google AdWords and Yahoo! Sponsored Search each have a function called "URL Options." URL Options can be created and edited at the account, campaign, ad group, keyword, and ad display option level.
