The other day I went to the clothing store Aoyama.
I visited the store to look for a suit, and by browsing the Aoyama clothing online store beforehand , I found that not only could I purchase items directly from the store, but I could paraguay phone number material also have the item I liked (after specifying my size) delivered to the store nearest to where I live.
I have broad shoulders and a large stomach, so it's difficult for me to find a suit that fits me, so being able to order items I like online and try them on in the store was very convenient.
(As you can see in the picture, my body type is just big enough to fit into a BB suit. It's not uncommon for stores to run out of stock.)
In particular, when it comes to suits, even if you purchase them online you cannot wear them immediately, as you may need to change the length of the hem, so being able to choose one online, try it on in the store, and if you like it, adjust the length and purchase it was a revolutionary experience for me.
This mechanism for encouraging action from online to offline is called O2O (※1) in web marketing terms.
After this experience, I started thinking about O2O.
"O2O is an abbreviation for "Online to Offline" and is sometimes expressed as "On2Off."
This refers to measures that encourage people to take action from online to offline, or measures that use online information exposure to influence offline purchasing behavior.
