First, an update on the Audience Network.
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The Audience Network is a product that uses Facebook's precise targeting features to deliver ads to native apps other than Facebook. It has been possible to deliver ads to users of websites and apps other than Facebook for about two years, but this was limited to only users who use Facebook.
Furthermore, as a result of a partnership panama phone number material agreement with Supership announced in November 2015, native apps such as "Gunosy," "Zaim," "Jorudan Norikae Annai," "Jimoty," and "au Smart Pass," which are connected to Supership's "Ad Generation" network, have been added to the audience network's distribution destinations.
This announcement also saw the launch of Audience Network's official partner program. Until now, only the specific networks mentioned above were available for distribution, but now, as new partners are approved for the program, it is expected that the distribution surface and reach will expand many-fold.
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New Instant Articles ad format launches (October)
In October 2016, a new format was announced that allows advertising to be delivered to Instant Articles via the Audience Network.
Instant Articles is a feature that displays web articles, including videos, directly on the news feed in the Facebook app. This is a tool (system) developed for media publishers to quickly distribute concise, interactive articles within the Facebook app, and each publisher that meets the criteria can freely distribute articles within the Facebook mobile app or Messenger. In addition, because Instant Articles use Facebook's infrastructure to load data, it is said to load up to 10 times faster than a standard mobile site, making it a useful feature, especially in areas with unstable internet connections
