Let's take an example to understand this better. A buyer is peru mobile phone numbers database looking for a tool to design their website. They go to Google for website design and find your brand’s articles in the top results. Buyers trust Google, and being at the top of search engine results builds credibility with customers, which directly impacts their purchasing decisions. With the right SEO efforts, you can build trust and reputation in your brand.
These factors help potential customers discover you quickly and move through the sales funnel faster. SEO reduces your Cost Per Acquisition (CPA). Cost Per Acquisition (CPA) measures the total cost of acquiring a paying customer. Using paid channels like PPC, you pay every time someone clicks on your ad. The more clicks you get, the more money you have to spend. These prices can be very high for competitive terms.
Not to mention, the moment you stop paying, you stop getting results. With SEO, you don't have to deal with these costs. You try to get to the top page organically. Unlike paid advertising, this lowers your CPA and you continue to see results even after you stop paying. SEO creates Domain Authority (DR). Domain authority is a score that indicates how likely a website is to rank in search engine results.
