All these are fundamental data to define a received lead as 'good'. It is therefore not surprising that generating leads - in the commercial definition - is more difficult and many are discarded if they do not possess the characteristics needed to close sales opportunities.
Imagine being a salesperson and receiving a list of 100 leads, where only 2 are properly qualified: your work in this way is much longer and more laborious than you would like.
This is where the conflict between marketing and sales arises: no matter how efficient a marketing strategy is and how it brings leads into the CRM, a Sales person will not be happy until the conversion rate between 'lead' and 'customer' is high.
According to a research conducted by Gleanster Research, only 25% of acquired leads are converted into customers ; furthermore, the same study claims that a marketing strategy that is not aligned with commercial needs leads to an annual drop in sales . A well-constituted marketing-sales strategy, on the other hand, allows for a 20% increase in business .
According to MarketingProof , a company specializing in marketing analysis, revenues can increase up to 208% with an effective and aligned strategy between the two business areas.
Lead Generation
Creating a lead generation strategy is essential. This, if well outlined, allows you to create a list of qualified leads and make both Marketers and Sales happy.
Sometimes, however, it is not enough. A Marketo study , in fact, revealed georgia phone number library that more than 95% of visitors abandon the website without leaving contact information . To avoid losing these business opportunities, you can rely on Lead Champion , which allows you to discover the companies most interested in your products or services that are browsing your website!
Acquire new leads
from your site with
Lead Champion!
Discover companies that visit
your products and services.
Start your free demo
of Lead Champion now and discover:
Lead Champion interface
