Determine your areas of expertise
Setting SMART goals
Define your target audience
Observe purchasing journeys
Diversify the types of content
Observe competitors' content strategy
Order and organize your article ideas
Determine your areas of expertise
You certainly have a good command of many subjects related to your field of activity . This expertise can be demonstrated through your editorial line . You have a little idea of the potential subjects to cover to feed your site, albania phone number library but how can you be sure to get the most out of their textual potential?
Define the main information to be disseminated to visitors.
Reveal the behind the scenes of your business.
Share your recent discoveries related to your profession.
Popularize the most technical elements of your activity.
Provide advice and opinions related to your sector.
Position yourself as an expert on your favorite topics.
Setting SMART goals
It is recommended to set specific goals related to the editorial activity of a professional blog. Do you know the SMART method that allows you to set goals wisely?
These must be Simple , Measurable , Achievable , Realistic , Time -bound.
This guideline allows you to set specific and clearly stated goals. Goals that are within your means , even if you have high ambitions. And finally, set a date to evaluate the results and see if they meet the objectives.
Some examples of SMART objectives for a professional blog: Set a certain number of articles to put online per month (a realistic number). Increase its notoriety and visibility , obtain qualified contacts, build loyalty among Internet users, etc.
Define your target audience
Knowing who you are targeting is essential, because it allows you to adjust the types of content, the channels used , or even the tone used, depending on the target. Therefore, knowing your prospects well and defining your target are essential. Content marketing enthusiasts establish typical user profiles, personas, and adjust the editorial strategy according to the targeted personas.
Depending on the average age, main occupations, and the sectors in which they operate, these typical profiles have representative consumption habits , as well as browsing habits. Where, when, and how does this target search for information? What formats do they particularly like? So many indicators that allow the editorial line to be adjusted.
It is always useful to do what is called competitive intelligence in this area: what content do your competitors publish, on which channels, how often and at what time do they go online? This can give you some insights.
